Ron Davis | CORE Founder
After acquiring tickets on the second row only a few minutes after the pre-release tickets sales began, I marked my calendar and awaited what will certainly be the largest opening weekend of a movie…ever. The Marvel Cinematic Universe (MCU) has created a cult like following that rivals (and probably even surpasses by most measurable data) the Star Wars enterprise that dominated the cinematic world in three separate story-telling occasions. The MCU, in about a decade of story-telling, has produced twenty-one films before Endgame grossing a staggering 18.5 billion in box office sales. These thoughts were running through my mind as I awaited the beginning of the end of the Avenger phenomenon created by the MCU…and then it began, and there was not a dry eye in the place after the opening scene.
A three hour journey brought my thinking to where it has been for some time concerning the Avenger phenomenon: this is a battle of competing moralities concerning the redemption (the best possible version) of an obviously fallen universe — and there is not enough room for both. One has to triumph, and Thanos’ morality has won (as seen in Infinity War ). Endgame opens with the remaining Avengers, and all of the universe, living within the aftermath of the infamous snapping of the fingers of Thanos, the most evil of all villains, i.e., he is the supervillain of the MCU, and he has intentionally been projected as this evil entity that must be stopped by “whatever it takes.”
When we think about the post-modern epistemic landscape that we find ourselves in, the obvious question is: why is Thanos a bad guy? I mean, he truly believes that killing half of all sentient creatures is the best possible moral choice. Who are we to question what he understands to be, not only right, but the only true path to a universe that will thrive? After all, he is, by far, the most powerful of beings in the MCU. Shouldn’t the Avengers simply change how they think about things and get on board with the morality of Thanos? No…a loud, screaming no! Innocent people have died, and Thanos has enhanced the suffering of an already broken universe. This must be remedied, if at all possible…and the Avengers were assembled for this ultimate purpose: to bring redemption to a broken universe.
You will have to watch the movie to see what happens, but I would like to encourage you to use this cultural phenomenon to engage people with the gospel. I know you are asking: how does this make-believe world of superheroes and villains provide an opportunity to discuss Christ and the beautiful message of the gospel? We want to follow the example of John, Paul and Christ as they leveraged a cultural phenomenon to point people to a relationship with the true and living God. John used the logos doctrine of the Greeks to introduce the reader to Christ as THE Logos (John 1:1-18). Paul referenced “the unknown god” to say to the Athenians, “I declare him unto you” (Acts 17:23). Christ uses a Roman coin to point out the claims of Caesar and God are mutually exclusive, and they must decide to whom their allegiance belonged. In other words, it is a good thing to engage cultural expressions of morality, purpose of life, and divinity for the sake of the gospel …and Endgame gives us a great opportunity to do so.
The MCU created a hero/villain world where the only real moral choice is to protect the innocent at all costs…and to do otherwise would have most-likely been a very mediocre series to be rejected by the masses rather than embraced and projected into the stratosphere of cinematic entertainment. Why? It is innate within humanity to stand against evil and do what is necessary to protect the innocent. This is where we can leverage the worldview of the MCU, and particularly the last two movies, to begin a conversation that will allow us to ultimately point to the God of Scripture. How do we do this? We bring into focus the following:
Engage people around you, and point them to the God of Scripture and the person of Jesus Christ. Start the conversation, and let the power of the Word of God do its amazing work. Echoing the words of Paul, “Look carefully then how you walk, not as unwise but as wise, making the best use of the time, because the days are evil” (Ephesians 5:15-16). May we walk wisely in the world, and may we use the evil days we are in to let the light of the glorious gospel shine brightly in our hearts and overflow into our world.
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